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- 1963 Buick Riviera Coupe - Buick created the Riviera to compete in the "personal luxury" market with the Ford Thunderbird. General Motors' design vice president Bill Mitchell wanted a car that combined the aggressiveness of a Ferrari with the elegance of a Rolls-Royce. The result was this razor-edged classic.
- 1963
- Collections - Artifact
1963 Buick Riviera Coupe
Buick created the Riviera to compete in the "personal luxury" market with the Ford Thunderbird. General Motors' design vice president Bill Mitchell wanted a car that combined the aggressiveness of a Ferrari with the elegance of a Rolls-Royce. The result was this razor-edged classic.
- Sales Catalog, "The Riviera... by Buick" 1963 - This sales catalog praised the 1963 Buick Riviera. The Riviera, according to the brochure, used sophisticated technology to provide "the look," luxury, performance, ride, and handling at an affordable price.
- 1963
- Collections - Artifact
Sales Catalog, "The Riviera... by Buick" 1963
This sales catalog praised the 1963 Buick Riviera. The Riviera, according to the brochure, used sophisticated technology to provide "the look," luxury, performance, ride, and handling at an affordable price.
- 1963 Buick Sales Brochure - An automobile should be designed for personal enjoyment, according to this 1963 Buick Riviera sales brochure. Whether it was the performance and power for men, or the beauty and luxury for women, the Riviera was designed to satisfy those discerning tastes.
- 1963
- Collections - Artifact
1963 Buick Sales Brochure
An automobile should be designed for personal enjoyment, according to this 1963 Buick Riviera sales brochure. Whether it was the performance and power for men, or the beauty and luxury for women, the Riviera was designed to satisfy those discerning tastes.
- Promotional Model of 1966 Buick Riviera - Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. Customers visiting a Buick dealership could go home with a full-sized 1966 Riviera, this promotional model, or perhaps even both.
- 1966
- Collections - Artifact
Promotional Model of 1966 Buick Riviera
Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. Customers visiting a Buick dealership could go home with a full-sized 1966 Riviera, this promotional model, or perhaps even both.