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- Owner's Manual, "Instructions for Use and Care of the Single Cylinder Cadillac Models A, B, C, E, F, K, M, S, T," 1903-1908 - Henry Leland formed Cadillac in 1902, having created it from the remnants of the failed Henry Ford Company. Cadillac's first models were powered by a 10-horsepower, single-cylinder engine. The company continued building single-cylinder cars through the 1908 model year, by which time they were rather outdated. General Motors purchased Cadillac in 1909.
- 1903-1908
- Collections - Artifact
Owner's Manual, "Instructions for Use and Care of the Single Cylinder Cadillac Models A, B, C, E, F, K, M, S, T," 1903-1908
Henry Leland formed Cadillac in 1902, having created it from the remnants of the failed Henry Ford Company. Cadillac's first models were powered by a 10-horsepower, single-cylinder engine. The company continued building single-cylinder cars through the 1908 model year, by which time they were rather outdated. General Motors purchased Cadillac in 1909.
- 1915 Cadillac V-8 Touring Car - At a time when most American carmakers used four-cylinder engines, Cadillac boldly introduced the first high-production V-8 in its 1915 Type 51 model. The larger engine produced a smoother ride, and its technical sophistication furthered Cadillac's reputation for quality engineering. The company built just over 13,000 automobiles that year, and seven-passenger touring cars like this one sold for $1,975.
- 1915
- Collections - Artifact
1915 Cadillac V-8 Touring Car
At a time when most American carmakers used four-cylinder engines, Cadillac boldly introduced the first high-production V-8 in its 1915 Type 51 model. The larger engine produced a smoother ride, and its technical sophistication furthered Cadillac's reputation for quality engineering. The company built just over 13,000 automobiles that year, and seven-passenger touring cars like this one sold for $1,975.
- Advertisement, "Eldorado by Cadillac," 1955 - Automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Print advertisements from the 1950s for Cadillac cars were not only marketing extravagant vehicles of unrestrained design, they were selling a way of life and social status, luxury and elegance, and sophistication and power.
- April 01, 1955
- Collections - Artifact
Advertisement, "Eldorado by Cadillac," 1955
Automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Print advertisements from the 1950s for Cadillac cars were not only marketing extravagant vehicles of unrestrained design, they were selling a way of life and social status, luxury and elegance, and sophistication and power.
- Advertisement for Cadillac Motor Car Company, "The Penalty of Leadership," 1919 - Cadillac introduced a V-8 engine -- a direct challenge to Packard's six-cylinder unit -- for 1915. When the new engine initially proved unreliable, Cadillac made vice into virtue with the advertisement, "The Penalty of Leadership." The ad likened Cadillac to an artist, author, or industrial innovator who is first mocked and then, with the passage of time, heralded as a visionary.
- January 11, 1919
- Collections - Artifact
Advertisement for Cadillac Motor Car Company, "The Penalty of Leadership," 1919
Cadillac introduced a V-8 engine -- a direct challenge to Packard's six-cylinder unit -- for 1915. When the new engine initially proved unreliable, Cadillac made vice into virtue with the advertisement, "The Penalty of Leadership." The ad likened Cadillac to an artist, author, or industrial innovator who is first mocked and then, with the passage of time, heralded as a visionary.
- Advertisement, "Eldorado by Cadillac," 1956 - Automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Print advertisements from the 1950s for Cadillac cars were not only marketing extravagant vehicles of unrestrained design, they were selling a way of life and social status, luxury and elegance, and sophistication and power.
- March 01, 1956
- Collections - Artifact
Advertisement, "Eldorado by Cadillac," 1956
Automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Print advertisements from the 1950s for Cadillac cars were not only marketing extravagant vehicles of unrestrained design, they were selling a way of life and social status, luxury and elegance, and sophistication and power.
- 1915 Cadillac Sales Brochure, "The Eight Cylinder Cadillac Type 51" - Cadillac furthered its reputation for quality and technical innovation when it introduced the first high-production V-8 engine in its 1915 model. The 70-horsepower engine remained in production, with minor modifications, through 1927. Cadillac's V-8 was a clear response to competitor Packard's six-cylinder unit introduced for 1912.
- 1915
- Collections - Artifact
1915 Cadillac Sales Brochure, "The Eight Cylinder Cadillac Type 51"
Cadillac furthered its reputation for quality and technical innovation when it introduced the first high-production V-8 engine in its 1915 model. The 70-horsepower engine remained in production, with minor modifications, through 1927. Cadillac's V-8 was a clear response to competitor Packard's six-cylinder unit introduced for 1912.
- 1913 Cadillac Sales Brochure, "The Story of the Cadillac" - The city of Detroit had just celebrated the bicentennial of its founding, by French explorer Antoine de la Mothe Cadillac in 1701, when Henry Leland formed his first automobile company in 1902. Perhaps it's no surprise, then, that Leland named it Cadillac Motor Car Company in the explorer's honor. Leland even adapted Monsieur Cadillac's coat of arms for his company's logo.
- 1913
- Collections - Artifact
1913 Cadillac Sales Brochure, "The Story of the Cadillac"
The city of Detroit had just celebrated the bicentennial of its founding, by French explorer Antoine de la Mothe Cadillac in 1701, when Henry Leland formed his first automobile company in 1902. Perhaps it's no surprise, then, that Leland named it Cadillac Motor Car Company in the explorer's honor. Leland even adapted Monsieur Cadillac's coat of arms for his company's logo.
- 1927 LaSalle V-8 Advertisement - General Motors introduced LaSalle for 1927 as a "companion car" to Cadillac. LaSalle fit neatly into GM's product lineup in the price gap between Buick and Cadillac. Under the direction of designer Harley Earl, LaSalle featured styling details and color selections beyond anything mass produced in Detroit to that time.
- 1927
- Collections - Artifact
1927 LaSalle V-8 Advertisement
General Motors introduced LaSalle for 1927 as a "companion car" to Cadillac. LaSalle fit neatly into GM's product lineup in the price gap between Buick and Cadillac. Under the direction of designer Harley Earl, LaSalle featured styling details and color selections beyond anything mass produced in Detroit to that time.
- Advertisement for 1927 Cadillac, "America's Greatest Motoring Gift to the World" - The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- October 01, 1927
- Collections - Artifact
Advertisement for 1927 Cadillac, "America's Greatest Motoring Gift to the World"
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
- 1937 LaSalle Coupe - This 1937 LaSalle coupe combined utility, comfort, and style. The LaSalle cruised at 50 miles per hour. Plush upholstery, heater, radio, watertight windows, and room for luggage added comfort. And General Motors' Styling Section, headed by Harley Earl, added streamlined and Art Deco touches to complete the package.
- 1937
- Collections - Artifact
1937 LaSalle Coupe
This 1937 LaSalle coupe combined utility, comfort, and style. The LaSalle cruised at 50 miles per hour. Plush upholstery, heater, radio, watertight windows, and room for luggage added comfort. And General Motors' Styling Section, headed by Harley Earl, added streamlined and Art Deco touches to complete the package.